1. D. ДАТА. Будь-яка маркетингова подія вимагає ДАТИ. Для того, щоб придумати "маркетингову кампанію", вам потрібно визначитися з датою або діапазоном дат, в межах яких відбудеться остаточний контакт споживача з вашим продуктом або послугою. Якщо вам важко знайти ДАТУ, відкрийте календарі свят або подій в історії на певний час.
2. E. EVENT. Each EVENT can be invented or borrowed from history.
3. S. STUDY. Once you have decided on the date and event, you should dive deeper into the history of date and event, the reason for its occurrence, STUDY design code, cultural code, subtleties and nuances. It is also worth studying identical events in other cultures/countries.
4. M. MODERNIZE. Modernize the meaning, upgrade the event. Make it suitable for your product or service, suitable for your client. MODERNIZE the meanings until the meanings of your event become more important and significant than the original event.
5. I. IMPLEMENTATION. Determine new key dates for “warm-up” and “harvest.” Develop designs that will work with your design code, but will tell two stories. Receive and save the sources. Adapt materials for all placements. Implement this story in all available points of communication with the client.
6. T. TRAFFIC.Decide which metrics will be important for your business and at what stage of contact with the client. Describe the methodology for extracting metrics. Prepare technically to obtain the final metrics. Decide on the traffic channels through which you will notify your consumers and launch TRAFFIC.
7. A. ANALYSIS. Analyze the effectiveness of the marketing event.
8. R. REPEAT.